This is a really great link that breaks down social media posting, by outlet, about what times are the best and the worst to post. Previous research (which I cannot find at the moment) and personal experience have led me to believe that the best times to reach college students is early in the morning (because our generation is glued to our phones and we make checking social media a part of our morning routine) and early to late evening (because we are doing homework and social media is the most common way to distract us). For those not in college, the best times are mid afternoon (phones come out during lunch breaks) and after normal work times or early evenings (right after work and before dinner time).
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