Friday, September 12, 2014

Research Assignment 1: Festival and Conference Management Styles (PART I)

Festival/Conference basics (from Withoutabox, event website and news articles):

1. What time is your interview scheduled and who will you be talking with when you call/Skype?
            I will be speaking with the executive director of the Ann Arbor Film Festival at 3:00PM on Wednesday, September 9th via Skype.

2. Who started it and who runs it?
The festival was started by a professor of the University of Michigan, George Manupelli, in 1963. It is currently run by Leslie Raymond and David Dinnell. 
           
3. What is the mission of the festival/conference? (copy and paste the first paragraph)
            To support bold, visionary filmmakers, advance the art form of film and new media, and engage communities with remarkable cinematic experiences.

4. How does this compare with their actual programming choices from the past two years? Be specific in describing what they program (mode, categories within mode, niche, Political? Global? Local? Gender? Sexuality? Race? Any themes that you see? etc…)
The choices featured during their festival very much follow the mission statement.  There are a wide variety of films to watch ranging from features to shorts, music videos, student films, multicultural, as well as short discussion and paper/presentation blocks.  I don’t see any themes; they show many different things. 

5. Where is the event?
The event is held in Ann Arbor, Michigan. 

6. When is the event? (Give dates from last year if not current)
The event will take place from March 24th thru March 29th.

7. How do you submit? Snail mail, online, withoutabox, through their site, etc…
You can submit through a link and extensive form on their website, or through Withoutabox.

8. When are the deadlines to enter? Early? Reg? Late?
The early deadline was August 15th, the official deadline in October 1st, and the late deadline is November 1st.

9. How much does it cost to enter?
The cost for the early deadline is $30 for shorts and $40 features; for each subsequent deadline the fee increases by $10.

10. Who’s eligible, what are the guidelines to enter?
There are no explicit guidelines for entry.

11. Is there a Student category?
Yes.

12. What formats do they except for jurying? DVD, Vimeo, Flash drives?
They accept DVD, Blu-Ray, Internet Links and 16mm copies for submissions.

13. What formats do they except for exhibition/screening?
The exhibition copy must be 16mm, 35mm, s8mm, Digital File, digibeta or BetaSP.

14. How many films screened at the festival last year?
There were 222 films (that I can count on the website) screened last year.

15. How long is a typical shorts block or paper presentation block at their event?
Typical blocks seem to be 2 to 2.5 hours long.

16. How many films or papers do they program per block?
There are about 10-15 films per block.  A presentation is normally in it’s own block.

17. How do people register to attend? Is there a cost to attend as a guest?
Tickets for individual screenings for the public and for AAFF members or students are $9 and $7 respectively.  The opening night reception is $35 and $25. The full festival pass is $95 and $80. The weekend pass is $55 and $45.

18. Look at sponsorship page and see what businesses. Grants and private entities give money to the event. Figure out how many of each kind and note any leads that might be useful to us.
There are a various number of sponsors listed on the website, many of them are local; few of them are well known such as The Academy of Motion Picture and Arts, Google, and Yelp.

19. What are their sponsorship levels and incentives for each level?
There was no information regarding this matter. 

20. Did they have a kickstarter or indiegogo? What incentives did they have for each level of donor?
$50 – Name recognition on the AAFF website
$150 – Plus, name printed in AAFF Program Guide
$500 – Plus, 10 tickets for AAFF Main Theater screenings
$1,000 – Plus, a special AAFF swag bag full of memorabilia and surprise gifts
$3,000 – Plus, Sponsorship of one festival program with on stage accknowledgement
$5,000 – Plus, a private AAFF hosted event of your choosing

21. What kind of non-traditional film/video events have they had before? Things like Installations,'Visual Soundwalls,' VJing etc.
There are filmmaker retrospectives, gallery intalations, panel discussions, historic and thematic surveys and contemporary artist programs along with their screenings during the festival. 

22. Are there ways in which they have expanded the typical film screening event? How have they branched out from sitting in a dark room in front of a screen?           
The festival has been around for over 50 years; there is a tour that happens every year that travels nationally to bring more attention and create a following base for the festival. 

Answer the following questions about your experience with your assigned festival’s/conference’s website:

23. Is the layout easy to navigate? What makes it easy?
            The website is fairly simple to navigate; the layout is simple (tabs for about, festival, tour, contribute, and archive).  When each is clicked, new categories in each subcategory appear on that page. 

24. Is the layout difficult to navigate? What makes it difficult?
            It is not difficult to navigate.

25. Can you find the information you are looking for on the homepage or via a link on the homepage?
            Yes; it is very easy to find information.

26. Aesthetically, what catches your eye? What's cool about it?
            It isn’t very aesthetically pleasing (not too many colors).  There are no complicated designs, it is very simple. 

27. Aesthetically, what doesn't fit in? What makes it look bad?
            Nothing looks bad; the theme of the website is very simple, so it looks like everything fits well.

28. Should there be more information? Is the page too bare?
            Though it is simple, all of the information you need is there, or there is a link to it on the home page.

29. Should there be less information? Is the page too busy?
            There is a sufficient amount of information on the page.

30. What would you do differently if you were to redesign this website?
            I would add more color to it, just to make it pleasing to the eye.  There are many dark blues, hues of gray/black and brown.

31. What would you keep the same if you were to redesign this website?

            I would keep the simplicity of the website; links, layout, etc. 

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